Which of the following best describes the primary goal of packaging?

The primary goal of packaging is to protect and contain products. Effective packaging serves multiple functions, but the most critical function is safeguarding the contents. It ensures that products are shielded from physical damage, environmental factors, and contamination during shipping, handling, and storage. This protection is crucial for maintaining product integrity and quality, which ultimately affects customer satisfaction and brand reputation.

While expanding product visibility, enhancing marketing, and ensuring correct labeling are important aspects of packaging, they serve more of a supportive role to the main purpose of protection. Marketing and visibility can influence sales and consumer perception, but if the product itself is damaged or compromised due to inadequate packaging, those benefits become moot. Therefore, the protection and containment of products is paramount in the design and functionality of packaging.