What does "integrated supply chain" mean?

An integrated supply chain refers to a cohesive network of suppliers, manufacturers, and distributors that collaborate to optimize processes. This concept emphasizes the importance of coordination and communication among all parties involved in the supply chain. By integrating different functions and partners, organizations can achieve greater efficiency, reduce costs, and improve the speed of delivering products or services to the end customers.

In an integrated supply chain, various stakeholders share information and resources, allowing for more accurate forecasting, inventory management, and production scheduling. This level of collaboration is essential for responding swiftly to changes in demand and for driving continuous improvements across the supply chain.

The other options do not reflect the true nature of an integrated supply chain. A series of separate, independently operating businesses would not leverage the benefits of coordination and collaboration. A complex system without centralized authority does not imply any level of cooperation or cohesive strategy among the supply chain participants. Lastly, a platform for online sales and marketing does not encompass the full breadth of functions and relationships involved in supply chain management; it is a narrow focus that doesn't capture the essence of integration among suppliers, manufacturers, and distributors.